An Unforgivable Sin No Candidate Should Commit

Ordinarily I write about personal branding, message development, and the process of producing media to effectively support political campaigns, but I readily acknowledge there are additional functions to campaigning that no candidate can afford to overlook or dismiss.

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What Color Should Your Political Campaign Logo Be?

Deciding what color a political campaign logo should be has kept more than a few candidates from sleeping at night. This may come as a surprise, but I say it doesn’t really matter what color your logo is! I respect that many will disagree with me, so let’s explore this colorful topic together.

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One More Ingredient for a Perfect Political Palm Card

Thanks to a loyal reader, I’m embarrassed to admit I missed an obvious ingredient in my epic endeavor to identify all of the possible elements of a perfect political palm card.

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Do Political Candidates Need Business Cards?

When campaign contributions are in short supply (and when, exactly, are they not?), candidates need to be smart about how they spend their money. Saving for things that get your message out more effectively as election day and early voting approaches is wise advice to any candidate. So do business cards make sense?

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Political Campaign Photo Tips - Composition

There’s both a lot to be said about composition and not enough that can be said about it. That’s especially true about photography for your political campaign advertising. A voter’s eye will always go to photos first. They’ll start to develop their own perceptions about you there, long before they read your copy...if they read your copy!

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